Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute. Video Storytelling: Here’s How To Get More From Your Investment published first on https://whatsappbusinessapi.weebly.com/ via Tumblr Video Storytelling: Here’s How To Get More From Your Investment
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Online marketing certifications are better than degree programs and college classes because they are up-to-date, led by experienced experts currently executing marketing strategies, and give you the time freedom to be able to start practicing your skills immediately. Once you’ve found the online marketing certification you’re interested in, you might find yourself hovering over the Buy button wondering—is this actually going to help me? And that’s why you want to make sure you can confidently answer yes on the above 3 questions because if you can your marketing certification WILL actually help. Your online marketing certification will: • Train you in critical marketing tactics/disciplines • Keep you up-to-date on the latest in marketing • Build your resume out to impress any prospective employer OR client/customer • Give you new skills and boost your abilities • Make you a better marketer Blog Highlight: https://www.digitalmarketer.com/blog/marketing-certifications-level-up/ WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. https://www.digitalmarketer.com/ Related DigitalMarketer Products: https://www.digitalmarketer.com/products/ The post 4 Reasons Marketing Certifications Will Help You Level Up [VIDEO] appeared first on DigitalMarketer. 4 Reasons Marketing Certifications Will Help You Level Up [VIDEO] published first on https://whatsappbusinessapi.weebly.com/ via Tumblr 4 Reasons Marketing Certifications Will Help You Level Up [VIDEO] The Law Offices of Kyle Robbins is a firm that specializes in estate planning & probate attorney in the Austin, TX area. By using Process Street, they have been able to overcome many growing pains that law firms often face, like simplifying long, complex processes, reducing human error, and simplifying the daily recurring tasks. As a result, their attorneys handle roughly 2x the number of cases for their industry’s average. Owner Kyle Robbins describes how they achieved this by using Process Street to upgrade their process management methods, letting their business run at scale beyond humble Excel beginnings. In this Process Street case study, we’ll cover:
The Law Offices of Kyle Robbins storyThe Law Offices of Kyle Robbinsuses Process Street for:
They’ve benefited from using Process Street by:
ChallengeOriginally, The Law Offices of Kyle Robbins were using Excel spreadsheets to manage all of their workflows and daily tasks. By their own admission, it was “completely unworkable”. Hundreds of cases had to be tracked in Excel and employees would have to memorize over 100 different steps over a 9 month period while taking an estate through probate. Employees would have to know what the next step was without a clearly defined process documented in front of them. Kyle Robbins himself described the situation as:
Due to the sheer amount of cases active at any one time, and the way processes were managed, the quality of work was difficult to maintain and progress would be complicated to keep track of.
Solution: How they used Process StreetProcess Street also offered flexibility of when things do go wrong, deadlines and due dates for upcoming tasks can be adjusted easily. We now run our cases through Process Street. Every team member has multiple tasks throughout that they are assigned to, and up to 10 employees will be working on a Workflow Run at any given time.
Employees instantly know which tasks are overdue, so they can clearly prioritize tasks for specific cases. Upcoming tasks can be viewed weeks or even months in advance, which provides transparency into size of workload employees have at any given time. This way, it’s far easier to identify capacity issues like if someone is overwhelmed, or behind, and why.
For example, a case that The Law Offices of Kyle Robbins started in March 2021 had dozens of task, with many branching decision trees where different tasks would require different results and different subsequent tasks. This was made easy with Process Street’s conditional logic; now everyone is on the ball with communications and proper task execution.
Not being stuck in a rigid process with an obsolete deadline that was set 6 months ago before the team had full clarity on deliverables means that Kyle Robbins Law Offices has the flexibility to be able to change what to do next and when to do it by, based on the needs of the client. Results
Using Process Street’s Reports feature and making use of saved views, Kyle Robbins and his team are able to look and easily identify overdue tasks, and get to the root cause with zero time wasted. With a clear overview of task completion, alongside status, dates, and who is working on the process, it’s easy to determine which areas might require attention, to focus in and see if anything needs to be adjusted.
Save time & money by improving how you manage processesWe’re excited to continue supporting The Law Offices of Kyle Robbins improve their processes & daily workflows, and we’d love to help you do the same. If you want to get started, sign up or book a demo today! [Process Street] is a very powerful engine. It completely revolutionized our ability to grow. We were able to double, very comfortably, and we see that each attorney is probably able to manage twice as many cases as most of the other people in my industry. The post The Law Offices of Kyle Robbins Outperform Competion by 2x (with Process Management) first appeared on Process Street | Checklist, Workflow and SOP Software. The Law Offices of Kyle Robbins Outperform Competion by 2x (with Process Management) published first on https://whatsappbusinessapi.weebly.com/ via Tumblr The Law Offices of Kyle Robbins Outperform Competion by 2x (with Process Management) Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch. The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute. 3 Pre-Launch Steps To Make Your Content Project Stronger published first on https://whatsappbusinessapi.weebly.com/ via Tumblr 3 Pre-Launch Steps To Make Your Content Project Stronger A lot goes into building a high-converting funnel. How would you rate your skills in hooking and converting high-value leads? The post How would you rank your funnel-building skills? appeared first on DigitalMarketer. How would you rank your funnel-building skills? published first on https://whatsappbusinessapi.weebly.com/ via Tumblr How would you rank your funnel-building skills? The big holiday season is fast approaching. Is your ecommerce store ready? There’s a lot to do to prepare your ecommerce business for the holiday season To help you out, here’s a quick Twitter marketing checklist for ecommerce businesses to use: # 1. Research Relevant Hashtags and Set Up Your TrackingHashtags are key to Twitter success: Apart from letting your content get discovered by people outside of your circles, hashtags also help you and your team brainstorm more effective content and seasonal special offers. Surprisingly, there are not many tools for hashtag research, so you will have to spend some time searching Twitter and trying to narrow down your list. To give you a head start, here are a few cool tools for you discover your best-working holiday-related hashtags: 1. KeywordTool.ioKeywordTool.io is a cool freemium keyword research tool that includes a very helpful hashtag research feature. For free, you will get a list of hashtags to research. If you upgrade, each hashtag will also be accompanied by helpful metrics:
While those metrics don’t really rely on any Twitter-specific data (because Twitter doesn’t give access to much data they collect and own), those numbers can help you make a more informed decision as to the popularity of each hashtag. 2. HashtagifyHashtagify is one of the few hashtag-specific tools out there. It analyzes millions of Twitter feeds to identify closely related hashtags. This allows you to expand your core list to more terms to research. 3. Text OptimizerAnother tool to discover terms beyond your initial “obvious” list, Text Optimizer uses semantic analysis to find underlying concepts that constitute any topic.
Mind that you will be able to use these hashtags on Instagram as well, so keep this list handy. # 2. Find and Connect to InfluencersTo make your holiday campaign work, try and find people that will help you spread the word. Lots of bloggers and Twitter influencers are looking for content and gift ideas for Christmas, so if you approach them with your freebie or ideas, they may be really thankful! Buzzsumo is a great tool to find niche influencers and start building meaningful connections with them. Just type your keyword and look through the list. For each identified Twitter profile, Buzzsumo will show the number of followers, reply and retweet ratios which reflect how much unique content each influencer publishes versus how much content they repost from other accounts. Another useful metric here is “Average Retweets” which shows how many retweets each tweet of this influencer generates. Both of these metrics help identify “real” influencers, i.e. those that retweet others and generate retweets from their followers.
# 3. Keep an Eye on Your CompetitorsHow are you competitors getting ready for those big holidays and how early do they start? Keeping an eye on your competitors’ websites will give you lots of new ideas to use in the future. Visualping is a great new tool to use for this type of tracking. You can add your competitors’ homepages (and possibly also blogs) and the tool will notify you via email and/or text message when there’s a change. It is a good idea to keep your competitors there continuously to always know when they are making updates to their sites. Here’s more info on using Visualping for competitive intelligence. # 4. Optimize Your Site for ConversionsPrior to launching your Twitter campaign, make sure to create a clear conversion optimization strategy. In other words, what is it you want your Twitter referral traffic to do on your ecommerce site? Specifically, for an ecommerce store, think about creating and/or optimizing these pages:
Make sure all of these pages look good and function well on mobile devices (Twitter traffic has long been mostly mobile), load fast and provide a smooth user experience. Moreover, create clear buying journeys throughout the site by setting up product recommendations, personalized CTAs and off-site engagement methods (like a cart abandonment emails). Before launching your Twitter campaign you need to make sure you’re maximizing your odds to convert the traffic you’d get, on the entire store. Using Artificial Intelligence, Dialogue provides a great way to personalize your site users’ shopping experience and turn them into your customers by providing smart product recommendations and suggesting best content based on each user journey. Dialogue is easy to integrate using a Shopify app, so you can easily test it now while you still have some time. Here are a few more great Shopify apps to consider for this holiday season. # 5. Track Your ResultsFinally, the earlier you set up your events and goals, the more data you will be able to accumulate. You will need all that data for an even more successful Twitter marketing campaign next year. Finteza is a great web analytics suite which makes data analytics easy and effective. You can track your conversion funnels and how your Twitter traffic is interacting with it to identify possible issues and distractions that prevent your site users from making a purchase: ConclusionHoliday marketing is exciting, especially on such a fast-paced social media platform like Twitter. Yet, it can be quite overwhelming as well. It will be both easier and more effective if you come prepared though: Use the checklist above to make sure your holiday marketing campaign will be a huge success! The post Pre-Holiday Campaigns: Checklist for eCommerce Businesses appeared first on DigitalMarketer. Pre-Holiday Campaigns: Checklist for eCommerce Businesses published first on https://whatsappbusinessapi.weebly.com/ via Tumblr Pre-Holiday Campaigns: Checklist for eCommerce Businesses Your marketing clients are just like you. As a marketing consultant or agency owner, you want to see:
These metrics are the foundations of a successful business (whether it’s a marketing agency or an ecommerce drop shipping business). If you don’t have traffic, you won’t have customers. And if you don’t focus on your customer lifetime value, you won’t have a sustainable business model. This is exactly why these are the metrics your marketing clients want to see. They want to know you’re increasing their brand awareness and marketing to their customers after the first sale. Because that’s how you build a long-term relationship with the brands you work with and create a marketing consultancy that makes people ask, “How the heck did you pull that off?!” And it all starts with focusing on these 5 metrics and sharing them with your clients. #1: TrafficEvery marketing client wants to look at their Google Analytics dashboard and see that beautiful up and to the right line that signifies they’re getting more traffic than ever before. Traffic is a huge part of marketing because it leads to the first stage of the Customer Value Journey, Awareness. People can’t buy your client’s products if they don’t know their products exist! With increased traffic, more people see their brand. The more people that see their brand, the more people can buy their products. Just like 1+1 = 2, more traffic leads to more customers. Well, as long as you’re making sure to attract the right kind of traffic. Not only can you show your clients their increased traffic to social media (impressions) or their website (through Google Analytics), but you can also show them the demographics behind this traffic. This shows that these aren’t random people who *might* be interested in buying their products. These visitors are their customer avatar, which means they can quickly turn into customers with the right funnel. Here are a few traffic metrics to share with your clients:
#2: EngagementEngagement is the number of likes, comments, shares, and interactions people have with your content. For example, if someone comments on your Instagram post—that’s engagement. If they read your blog post—that’s engagement. If they reply like your tweet—that’s engagement. And that’s the start of turning a viewer into a customer. Like the Customer Value Journey outlines, the first step in the customer journey is awareness. It’s the moment someone finds out your brand and products exist. It’s a crucial moment, but what’s even more important is what comes afterward… …the first time someone actively engages with your brand. Engage is the second stage of the Customer Value Journey. It’s so important because it’s like this person just raised their hand and said, “You have products that help me solve one of my problems!”
Here are a few engagement metrics to share with your clients:
#3: SubscribersWith traffic and engagement comes subscribers (if you’ve properly built out your marketing funnel!). Your goal as a marketer is to turn traffic into subscribers, building a deeper relationship between brand and customer avatar. You never want to house your audience on someone else’s platform, like Facebook or Google. You want to take your social media or website visitors and add them to your email list as soon as you can. This is stage 3 of the Customer Value Journey and usually comes alongside a lead magnet freebie that people opt-in for. For example, you could give away a free webinar or a discount on commerce products. Your clients want to see that traffic and engagement have a predictable ROI. That predictable ROI comes from knowing, for example, 1% of their subscribers convert. Based on the average number of people subscribing per day, you can predict how many customers and how much revenue they’ll make. Just like you want your marketing consultancy or agency to have a predictable income, your clients want the same thing, too. Here are a few subscriber metrics to share with your clients:
#4: CustomersThis is the metric you probably didn’t need us to tell you about. Of course, your marketing clients want to see more customers! More customers mean they’re getting an ROI from your services. Understandably, this is really important for your clients. They want to see the numbers that prove their money is in good hands. As a marketing consultant or agency, transparency around these numbers is a huge part of having a healthy, long-term relationship with your clients. Putting together SOPs that help your employees and contractors keep clients in “the know” is worth your time. And remember—your clients are business owners (or executives). They’ve put their heart, soul, blood, sweat, AND tears into this business. They’ve dedicated late nights and early mornings. They’ve probably missed some pretty important events in their friend’s and family’s lives. This business means a lot to them, and getting to see more customers buying is special. Make it a special moment for them by creating milestones to celebrate. For example, when they reach 1,000 customers, send them a gift or make sure to take the time to acknowledge it. Or, you can send gifts at certain revenue goals, like their first $500,000. Here are a few customer metrics to share with your clients:
#5: Customer lifetime valueAfter someone becomes a customer, the marketing doesn’t stop. Conversion isn’t the last stage of the Customer Value Journey for a reason. There are FOUR more stages after it! Conversion is the halfway point of the Customer Value Journey, and there’s a lot that happens afterward. When someone purchases a product, it’s time to get them excited (stage 5 of the Customer Value Journey). This excitement stage isn’t about upsells. It’s about showing them that they made the right decision by buying from you. This can be an unexpected free training, discount code, or stickers inside their ecommerce package. Excitement leads to ascension (stage 6 of the Customer Value Journey). In ascension, your customer goes from buying your low-tier or middle-tier package to your highest (or one of your higher) tier packages. At DigitalMarketer, this is when someone goes from being a Lab member to becoming a Certified Partner or buying a ticket to Traffic & Conversion Summit. Think of ascension as the ladder that takes your revenue from “Awesome!” to “Holy crap!” This is where you increase customer lifetime value and turn your client’s brand into a long-term, sustainable business. When the funnels are in place to turn first-time customers into multiple-purchasing customers (and eventually raving fans of your brand and products), you’re in the magic zone. Here are a few customer lifetime metrics to share with your clients:
How To Get Rehired Again, and Again, and AgainClients are happy to outsource their marketing to your consultancy or agency. Marketing is a lot of work (you know this as a business owner!), and it’s monumentally easier to have somebody else do it for you. It’s even easier to have the person who’s already doing your marketing…keep doing it. That’s why you want to show your marketing clients these 5 metrics:
These are the metrics telling your clients that you’re increasing their brand awareness, qualifying leads, and ensuring they don’t build their business on someone else’s platform. They show an ROI when you turn those subscribers into customers and increase their customer lifetime value. Wouldn’t you want to keep working with the marketer who did this for your company? The answer is a big, obvious YES. And with these metrics, that marketer can be you. The post The 5 Metrics Every Marketing Client Wants to See appeared first on DigitalMarketer. The 5 Metrics Every Marketing Client Wants to See published first on https://whatsappbusinessapi.weebly.com/ via Tumblr The 5 Metrics Every Marketing Client Wants to See Lloyd Dixon, of TheSingleGuy on YouTube, explains how to better your personal relationships as an entrepreneur. Prioritizing both a relationship and a business can be difficult. Lloyd explains why itâs important to maintain a healthy work/home relationship, why itâs so challenging to juggle both, and gives practical steps on how to enhance your work/life balance! WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. Itâs a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. https://www.digitalmarketer.com/ The post Business & Marriage: How to Maintain a Good Relationship [VIDEO] appeared first on DigitalMarketer. Business & Marriage: How to Maintain a Good Relationship [VIDEO] published first on https://whatsappbusinessapi.weebly.com/ via Tumblr Business & Marriage: How to Maintain a Good Relationship [VIDEO] It’s hard watching someone make mistakes, especially if you already know how to avoid them. Staying silent while they slip up (or even do things in ways you would not) is harder. That doesn’t mean you have an excuse to micromanage them. Micromanagement is the ultimate controlling management style. It’s demoralizing and counter-intuitive, as the desire for control to make sure everything goes to plan only creates more problems in the long-term. That’s why in this Process Street article, we’ll be looking at:
What is micromanagement?Micromanagement is exactly what it sounds like; someone trying to personally control and monitor everything in a team, situation, or place. While this is sometimes useful (in small-scale projects), this usually results in the manager losing track of the larger picture and annoying the team by being overly-controlling. Let’s say that you’re told to complete a task. Usually, this would mean that your manager assigns you the job, asks if you need anything and states when it is needed, and then pretty much leaves you to complete the operation. They should be available to talk to without interfering with the work directly and slowing the operation down. If they instead micromanage, they would either watch your every move or demand progress reports more often than is necessary. They would likely chastise you for the slightest mistake or for carrying out a task differently to how they would have done it. If there are seemingly countless revisions requested, endless status reports being demanded more often than necessary, and an apparent lack of trust in other members of the team to get on with their work and do their job, then you may be in the presence of a micromanager… To micromanage, not not to micromanage? (Pros and cons)
Sometimes it’s useful (or even necessary) to closely track and monitor work; for example, when onboarding new employees, or when carrying out experimental or sensitive work. Problems can arise if this approach is not properly kept in check; it’s impossible to scale micromanagement and that’s when growing teams may run into problems, because managers can no longer effectively keep up with all of the elements they are trying to micromanage. Pros of micromanagementSome say that micromanagement is never a good thing. While it may be true that the term has garnered a negative connotation, sometimes, projects or teams will benefit from a high-touch management style. Whether or not this is really “micromanagement” is up for debate, but a high-touch approach can be useful for:
Another way of thinking about it: To micromanage is to attempt to retain as much control over an operation as possible. The micromanagement style, or more specifically, keeping close tabs on what work is being done, how it is being done, and the quality of the output, can certainly be used effectively, as long as scalability is considered alongside the impact that such a management style will have on employee wellbeing & psychological safety, as well as the broader workplace culture. Maybe the manager has everyone reporting back to them with frequent status reports, letting them check that everything is being done to their standards. Again, this can be useful for guiding smaller teams and new employees, where there will be a clear knowledge gap. And it’s definitely true that extra instruction and guidance can help to improve the onboarding experience. In general, you could make the argument that a micromanagement approach could be used for onboarding within smaller teams to benefit from more high-quality 1:1 guidance from their managers, without putting too much strain on the manager. Just be sure to consider scalability, because in the long run, however you look at it, micromanagement does not lend itself to scalability. Cons of micromanagementNow we get to the negatives – the main reasons we often think of “micromanage” as a dirty word. Put bluntly, micromanagement:
You can probably recall an instance of micromanagement that you’ve experienced in your life. Try and remember how it made you feel. Were you on the receiving end, or were you doing the micromanagement? The points above are clearly focused around the experience of the team or employee being micromanaged, which, alongside scalability considerations, is arguably the area where micromanagement can do the most damage. When you micromanage you’re telling the employee that you don’t trust them enough to work on their own and still produce good results. Sometimes that’s justified, e.g. in the case of an untrained employee, or for more sensitive workflows. But there are better ways to teach employees the skills they need to do their job; micromanagement is what leads to employees getting frustrated with management, increasing workplace anxiety and damaging the trust they have in leadership. Unchecked micromanagement can also discourage any kind of independent work and decision-making in the team. After all, you are unlikely to build confidence in your actions or choices if everything you did is scrutinized and “corrected”. In other words, micromanaging employees doesn’t just breed resentment. It makes them dependent on further micromanagement to do their jobs. And of course, micromanagement isn’t in any way scalable. Think about it – someone is having to spend every moment of their day reviewing the fine details of what their team is doing. Scaling up means that said team would either grow or take on new duties. Either would mean a huge increase in the information available. At some point the micromanager themselves can’t keep up with everything, leading to either mistakes due to oversight or burnout. Spot the micromanager: Common traits to look out forDespite covering the pros and cons of micromanagement, it’s not always easy to see when the practice is being used. This is especially true if you’re the one micromanaging (or being micromanaged). You can’t weed a garden with your eyes closed. You need to be able to see and identify the problem or risk doing more harm than good. To this end, most micromanagers share a few (although not always all) of the following traits:
Managing positions are, understandably, the first port of call for scrutiny. This is doubly so in a team that’s recently grown. Remember, if the team is small enough to micromanage then these traits aren’t necessarily a bad thing. The problem comes when the team expands and their managing techniques don’t adapt to the new scale of operations. Delegation is a great signifier too, as most micromanagers will either not delegate tasks that they shouldn’t be doing any more or take back delegated duties if they aren’t satisfied with the results. This approach is tempting and can be seen in many startup founders as their company grows. They start out doing the things they’re good at (such as coding) but when the company grows they have to bite the bullet and delegate that work, even if they loved doing it. Offset micromanagement with OKRsObjectives and Key Results (OKRs) is a management technique which provides all of the useful elements of micromanagement without the need for total control. OKRs are generally set every quarter, allowing the team to refocus on key objectives and how to reach them. This is done by:
On setting OKRs that will work, Process Street’s own Jay Hanlon, Chief of Staff and VP of People & Operations told me:
You could use a dedicated people & performance management software like 15Five to keep track of your OKRs. You could also Process Street Pages to track all of the OKR-related info and data, on top of tracking the progress of each OKR. Once all of these have been set regular meetings can be held (say, once or twice a week) for everyone to present their progress and give feedback on their OKRs. Note that I said feedback. This isn’t a one-way street in the same way micromanagement is. It’s also not a technique about setting high goals and expecting them to be completed. Objectives are ideally a stretch, but that’s to get the most out of your team’s efforts – they’re not supposed to be entirely completed. To that end, if an objective is 75-80% complete, it can usually be considered as being achieved. If anything reaches 100%, try setting the bar higher next time.
Avoid the need for micromanagement with process management
So we’ve established that micromanagement can be good in theory, but in practice it often results in employees feeling like there is no trust or that they are being overly scrutinized and under-appreciated. Solution? Use a modern process management solution like Process Street. Workflows allow you to keep track of exactly what work is being done, and who is doing the work. Pages empower you to build and share internal company knowledge to streamline onboarding so that micromanaging doesn’t need to happen. For example, you need only point the new employee to the Pages containing the relevant onboarding information, and have the HR manager assign them to the new employee onboarding Workflow Run, and you keep all of the benefits of micromanagement with none of the downsides. And you can still incorporate frequent stand-up or one-to-one meetings so that the manager has is fully involved in the process, but in a leaner, more efficient capacity that allows employees to do their work to the best of their ability. Micromanagement is tempting because of the feeling of control it provides. Whoever’s in charge needs to focus on high-level strategy, but they don’t want to give up the ability to check in on individual team members and project progress. Recording a method to complete common tasks gives everyone specific instructions to follow. This eliminates any confusion surrounding their tasks while reassuring managers that things are being completed to their standards. Worried about how long it will take or how hard it will be to write and formalize your processes? Don’t worry. That’s why Process Street exists. Getting started with process managementProcess Street lets you quickly build out a process with our Workflows feature. You can include as much or as little detail as you like with supporting images, videos, form fields (to capture extra information), and much more. Once finished, your Workflows can be run as individual Workflow Run, which will guide you along your tasks as you complete them and record your progress as you go. We describe a Workflow as a set of instructions, or as the master blueprint of a process, which outlines exactly how a specific process should be completed. A Workflow Run, on the other hand, is an individual instance of that Workflow. Think of it as a parent/child relationship. Managers then have access to previously completed (as well as currently in-progress) workflows via our Reports feature, seen below: I haven’t even gotten into the advantages of business process automation (e.g. the power to automate recurring manual tasks & hook up your workflows to your favourite business software) or our premade workflow template library (ready-made processes which you can import, use, and edit for free), but I think you get the picture. Another great alternative to micromanagement is documenting your workflows. Combined with OKRs (or even largely on its own), this technique can completely eliminate the need and desire to micromanage a team due to the benefits it brings. Don’t let your team fall victim to someone who likes to micromanage. Use the best business process management on the market by grabbing a free account with Process Street today. Micromanagement isn’t worth the hassle it createsEven in situations where the pros of micromanagement are allowed to shine through, it ultimately isn’t worth the long-term issues and bad habits such a system creates. Despite having a team small enough to effectively micromanage, you still run the risk of alienating employees, diminishing their trust in you, making them dependent on micromanagement and causing team members to burn out. That’s why documenting your processes is so much more effective. Even if you’re small-scale, documenting processes gives you all of the benefits of micromanagement with practically none of the negatives. Instructions are given to guide employees but they retain enough autonomy to feel independent. What are you waiting for? Try it out for free at Process Street. Do you have any micromanagement horror stories? Let me know in the comments below. The post Don’t Micromanage: How It Destroys Your Team and How to Avoid It first appeared on Process Street | Checklist, Workflow and SOP Software. Don’t Micromanage: How It Destroys Your Team and How to Avoid It published first on https://whatsappbusinessapi.weebly.com/ via Tumblr Don’t Micromanage: How It Destroys Your Team and How to Avoid It A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading → The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute. Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) published first on https://whatsappbusinessapi.weebly.com/ via Tumblr Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) |
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